When it comes to a home’s exterior, neutral tones, such as ‘greige,’ sold for $3,496 more than comparable homes in a different color.
Homes with bathrooms painted in a powder blue or periwinkle shade sold for an average of $5,400 more — the highest sales premium of all colors analyzed.
A $50 gallon of blue paint can result in a huge return on investment for homeowners, according to Zillow‘s 2017 Paint Color Analysis study.
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Homes with front doors painted in shades of dark navy blue to slate gray sold for an extra $1,514.
On the other hand, buyers seem to be put off by style-specific features such as terracotta walls, which resulted in a $2,031 dip in sales prices. But even more than that, prospective owners seem to hate white walls: Homes that had no color whatsoever sold for an average of $4,035 less. Ouch!
If a seller is adamant about keeping color in the home, have them consider a pop of color on an accent wall using Pantone’s Color of The Year, Greenery, or have them incorporate jewel-toned decor pieces throughout the home.
Article content in part credited to MARIAN MCPHERSON Staff Writer